Baby Products Store Communication Plan Essay Example | Topics and Well Written Essays - 500 words

Baby Products Store Communication Plan - Essay Example With the established objective and goal, the key communication message is then framed within the two points of difference, and the proposed communication tools (including business website, monthly online newsletter, business brochure, magazine advertisement, and yellow pages advertising) and budget are presented. Lastly, pre-set measurements are included to track each communication tool. Baby Products Store first opened its doors in the Westchester Mall in 1998 and was the first store in the neighborhood to provide premium baby products. In the next ten years, numerous stores with similar concepts have started in the surrounding area selling undercutting Baby Product Store’s business by offering products with a cheaper price ranges. To avoid price war within the area, Baby Products Store has made a decision not to lower prices, but to create a new selling point of offering specialized customer service and exclusive product offerings provided by loyal long-term suppliers. The objective of this communication plan is to re-introduce Baby Product Store to the surrounding towns and municipalities and highlight the unique customer service policy and exclusive products offered in-store. The goal of this communication plan is to reach 50 unique customers using various communication channels. Because the objective of the plan is centered around the store’s surrounding towns and municipalities, a more targeted and personal communication approach will be adopted. The primary audiences for Baby Product Store are new mothers and parents of small infants and toddlers in the surrounding towns and municipalities.